• Site has low quality images – too much compression
• Images look dated
• Site should employ use of Flash for images/rotator not static JPEGs
• Site has too many image files(not including photos) – should use more css for menu and text links
• Was this site designed in NotePad??
• Little to no keywords in content
• Site does not have a consistent template or organization
• Missing shopping cart
• Site need recent work – high quality images
• Site needs a photo album
• Site needs a customer login to see their personal album
Ian J. Popeson
Director of Global Development, B2C eCommerce
Travel Holdings, Inc
220 East Central Pkwy, Ste 4010
Altamonte Springs, FL 32701
T: (407) 667-8700 x7374
C: (407) 709-1885
F: (407) 215-1101 ipopeson@travelholdings.com
Blue Planets Needs
• Site has low quality images – too much compression
• Images look dated
• Site should employ use of Flash for images/rotator not static JPEGs
• Site has too many image files(not including photos) – should use more css for menu and text links
• Was this site designed in NotePad??
• Little to no keywords in content
• Site does not have a consistent template or organization
• Missing shopping cart
• Site need recent work – high quality images
• Site needs a photo album
• Site needs a customer login to see their personal album
Ian J. Popeson
Director of Global Development, B2C eCommerce
Travel Holdings, Inc
220 East Central Pkwy, Ste 4010
Altamonte Springs, FL 32701
T: (407) 667-8700 x7374
C: (407) 709-1885
F: (407) 215-1101
ipopeson@travelholdings.com
www.lastminutetravel.com *New Site Launches 2/25/08*
Here are my top 5
1. Leverage large art marketplaces like RedBubble to sell art.
2. Do a keyword research to increase relevant traffic to your home page.
3. As the business is geographic (Idaho) consider PPC or Directory based listing
4. Add your USP (Unique Selling Proposition) for your services and improve conversions
5. Install Google Analytics or other such tools to get insights into your traffic sources, goals, etc. Its free to use.
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