86,674 unique visitors over a ten month period representing an average of 320 visitors daily, visiting on averaging 2.49 pages spending 3 minutes and 40 seconds per visit, all SEO traffic (no paid traffic or SEM traffic at all), can this be improved?

I am on the constant lookout for improvement, so I have embarked on a one year quest, to see if applying some of the subconscious influences of brand and positioning have an impact on my online user experience. To facilitate this, I have decided to move the blog I have operated here during the last ten months from SeoEcom to SeoJoe.

SeoJoe.com will soon become my personal blog site where you can continue to get insights on online sales and marketing – Search Engine Optimization (SEO), Search Marketing Optimization (SEM), Customer Relationship Management (CRM), Customer Experience Management (CEM) and Drupal CMS among others.

And one more thing...

When I started SeoEcom, I just took my concept to a designer and within a few days, the look and feel of the SeoEcom site was developed. The name SeoJoe and its concept come from an expert in market influence and positioning, Monika Evers, with whom I am currently working. What I find fascinating about Monika’s approach, is her ability to accelerate influence. So far, I have experienced using Neuro Linguistic Programming (NLP) techniques to access underlying modalities of a brand that determine the aspects that will increase the influence of this site. As well as creating and launching over 100 brands, Monika is an NLP Master Practitioner in addition to her market/brand expertise.

Well, I have decided to put all this to the test.

The measure of success from this branding change is visitor engagement (avg. time on the site), number of readers, feedback, contact requests, etc. I will continue to use google analytics to track visitor engagement metrics and I will have comparative data from the last ten months to the months ahead. Another aspect of measurement and constant improvement is the use of NPS surveys, that measures the likely hood of some one referring the site to a friend. And for those who are connected with me on email or rss, I will be sharing the stats online and how you can apply these strategies to build online businesses that compete with the largest of brands.

What all this means to you..

What all this means is that you, as a reader of my blog, will have access to the latest research and impact of applying these branding techniques used by the largest of brands at individual levels. SeoJoe is not a commercial site, its just a personal blog site where you get insights into the online sales and marketing techniques that I use for my clients. For those of you who have subscribed via RSS, the RSS links, you will be moved to SeoJoe automatically. For those who have subscribed via email, my blogs will be delivered via email. For those who have bookmarked existing content for reference, I will be using 301 redirects to the new location of the same article as SeoJoe. Please make a note of this change that will take effect in August 2008.

Let the journey begin. For those who value Alexa, here are the starting positions. SeoEcom today ranks as the 183,020 site in terms of global traffic and SeoJoe at a distant 8.9M. ARE YOU ready to be part of this journey?

Stay connected and I look forward to meeting you in person some time. For those who have recognized me from my online photograph at various places - a new one is on its way - not sure what shape it will be yet. The one I have today is cropped out from my daughters baptism picture (ya, the cross is not there and that was the only one I could find where I was wearing a suit!)

Joe Matthew aka SeoJoe
Online Sales Accelerator
Ringer of Internet Cash Registers

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